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MORE THAN A BRAND. WE ARE A MOVEMENT.

Become part of a new era in fitness because together, we are stronger. 

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Looking for ways to boost your workout?

AREA 45
  • Want to be a part of something BIGGER?

  • This is where you a find a real belonging.
  • This is where it really begins.

  • This is more than a fitness brand. This is a community.
  • Built on strong founding principles.

  • We believe together we can achieve more.
  • Because a brand will never be great without its community.

  • And a community can't exist on weak foundations.
  • Those foundations start with you.

  • Don't put off until tomorrow, what you can achieve today.

Want to be a part of something BIGGER?

This is where you a find a real belonging.

This is where it really begins.

This is more than a fitness brand. This is a community.

Built on strong founding principles.

We believe together we can achieve more.

Because a brand will never be great without its community.

And a community can't exist on weak foundations.

Those foundations start with you.

Don't put off until tomorrow, what you can achieve today.